Frictionless Co. · Builder cost calculator & audit
TOOL AUDIT · HOME BUILDERS

What a home builder pays for its sales tools today, vs. one Frictionless system

Enter the builder's salespeople and communities. The page picks the right size and fills in typical tool costs. In a real meeting, overwrite any line with what they actually pay and mark what happens to each tool.

How to read this

• Replace = Frictionless does this job; they cancel the tool. Connect = they keep the tool (often their main CRM or ERP) and we plug into it; they keep paying for it. Keep = not touched. Only "Replace" lines count as savings.
• Published = vendor list price. Estimate = our planning number. Typing a number marks the line Actual.
• Size: up to 5 communities = small, 6–10 = medium, 11+ = large. Seat-based tools (CRM, scheduling, chat) scale with salespeople.
• Frictionless: $595/mo includes the first community. Communities 2–5 are $199/mo each, 6–10 are $145/mo each, 11+ are $95/mo each. Setup is $2,995 plus $795 per extra community. Includes up to $50/mo of usage; heavy usage costs extra.
• Their old setup fees are already spent, so year-one compares 12 months of their tools against 12 months of Frictionless plus our setup.

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